There are many ways to promote your business, but one of the most popular ways potential customers like to engage with your brand is through video. Cisco predicts that Globally, Internet video traffic will reach 82% of all consumer Internet traffic by 2022, up from 73% in 2017.
Including videos in your marketing plan can generate 1200% more social media shares than text and image content combined [WordStream]. So, it is a no-brainer when it comes to using video for your business.
What Makes a Great Video?
Goals
To make sure your video makes an impact you need to think about the purpose and goals of your video and how success will be measured. Try using the SMART method.
Audience
Who is your target audience? It would be more difficult to create a one shoe fits all video, so consider its purpose. 70% of brands who use advanced personalisation achieved a 200% ROI, so carefully consider your audience.
Message
What’s the message you’re trying to convey? Don’t bore your viewers, each platform you place your video on will have an optimal length, we will be covering this in a later blog. But for now, if you’re producing a corporate video, think about the average advert you would watch on TV, in our experience, between 30 and 60 seconds sees the best engagement.
Budget
Be sure to set your budget before you begin, some corporate videos can cost thousands of pounds, but they don’t need to be that expensive. At Onhold Studio, we can produce a short corporate video from a little as £299+VAT – See an example here.
Rollout
Lastly, you need to think about where people will find and engage with your video? Make sure you include its distribution in your marketing plan to get optimal engagement, ask your employees to share and engage across social media, and don’t forget step 1, Goals, make sure you measure the success with SMART objectives, not sure what they are? Check out our blog What is SMART Marketing? to find out more.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
