Case Study
Simply Lunch
About Simply Lunch
Simply Lunch is a family-owned sandwich supplier based in South London. With over four decades of experience in the highly competitive Food to Go industry, Simply Lunch has established itself as a premier provider of high-quality sandwiches.
Their unwavering commitment to excellence, innovation and customer satisfaction has positioned them as a trusted leader in the market, delivering their exceptional products nationwide. It’s this dedication to quality and service that continues to set Simply Lunch apart within the UK’s food sector.
Key Objectives
Simply Lunch approached us in search of a more engaging and brand-aligned on hold audio experience for their customers. Their primary goal was to keep callers informed while enhancing the wait time with engaging content, especially around key product launches. They sought to promote their evolving product range throughout the year while ensuring the messaging maintained the warmth and professionalism of their brand. Simply Lunch wanted seasonal content to remain fresh and relevant with particular emphasis on their Christmas offerings and new product launches.
Our Solution
Following an in-depth consultation with Simply Lunch, our creative production team promptly delivered an on hold audio demo tailored to their needs. After securing the contract, we developed an audio branding script that seamlessly blended evergreen content with a focus on their forthcoming Christmas range. Drawing inspiration from their website, the core messaging ensured consistency throughout the year. The final section added a seasonal flair, highlighting five festive products due to launch in November of that year.
In response to feedback indicating the need for more brand-specific flair, we collaborated with their marketing team to refine the script. By incorporating more descriptive language, we heightened the sensory appeal of their products, making them sound even more tantalising to the caller. Over time, the production has evolved to feature new products, deliver updates and maintain brand continuity, all while emphasising the importance of each caller’s enquiry.
Results
Since 2018, Simply Lunch’s on hold messaging has become an integral part of their customer engagement strategy. From promoting the Festive Feast on Farmers Bread to more recent offerings like the Pasta Carbonara from the Better range, we’ve helped them seamlessly inform customers of their latest creations. Our productions not only make their products sound irresistible but also provide alternative ways for customers to contact Simply Lunch, improving the overall caller experience. The continual refresh of content ensures that callers are always up-to-date with the latest news while the audio experience keeps their brand front and centre, offering a balance of practicality and delight.
Elevate Your Customer Experience
Ready to elevate your customer experience? From captivating on hold messages to dynamic audio for videos, podcasts and more, we create sound that engages, informs and enhances your brand. Contact us today to make every moment with your audience count.
