Case Study
Lester Cladding
Lester Cladding
At Onhold Studio, we had the pleasure of working with Lester Cladding, a family-run business managed by brothers Steve and Kevin Lester, the company is fully experienced and trained in all types of roof and wall cladding systems, including hot melt systems. They offer a wide range of rainscreen materials, including steel, aluminium, and fibre boarding. Additionally, Lester Cladding manufactures purpose-made flashings and sheet metal from various materials and finishes. With a team skilled in the installation of all mainstream industrial roofing and cladding systems, they are committed to delivering high-quality service while maintaining enduring client relationships.
Key Objectives
Lester Cladding approached us with the aim of completely refreshing their website, as well as updating their phoneline messages to improve user experience and functionality. Their primary objectives included streamlining the contact process by making both the website and phoneline easier to navigate by enhancing accessibility, for the website this included adapting to various devices and transitioning from an e-commerce model to an enquiry-only system. This change was driven by a desire to reduce the frequency of incorrect orders and ensure that customers could easily reach out for specifications without the complications of online purchasing.
Our Solution
We undertook a comprehensive redesign of Lester Cladding's website, focusing on creating a responsive platform that enhances user experience across all devices. To address their concerns about incorrect orders, we transitioned the site from an e-commerce model to an enquiry-only system, allowing customers to submit requests for specific items without the option to purchase directly online. This change not only simplified the ordering process but also enabled the company to provide tailored support and ensure accuracy in customer requests. Furether to this any other processes could be easily amended in future thanks to the staff training provided by Onhold Studio making the company independently able to add and revise new updates to their site.
Results
Following the launch of the redesigned website, Lester Cladding experienced a significant reduction in order errors, as customers now had a clearer process for submitting enquiries. The responsive design improved accessibility, leading to increased engagement from users on various devices. Overall, the transition to an enquiry-only system enhanced customer satisfaction by allowing for more accurate order fulfilment and strengthening relationships between the company and its clients.
Elevate Your Customer Experience
Ready to elevate your customer experience? From captivating on hold messages to dynamic audio for videos, podcasts and more, we create sound that engages, informs and enhances your brand. Contact us today to make every moment with your audience count.
