Case Study
CHX Products
About CHX Products
CHX Products has 25 years of experience in designing and manufacturing products that customers will want to use again and again. Based in Cornwall, they stand out in the industry through their commitment to transparency and sustainability.
With a circular manufacturing approach, CHX oversees every stage of production under one roof, ensuring high standards and timely deliveries. Their dedication to the environment has led to the development of rHIPS.b, an award-winning carbon-saving biodegradable polymer that earned them the BPMA Platinum Winner for Sustainable Product of the Year 2022-23.
Key Objectives
CHX Products approached us through our Quick Quote service, highlighting the absence of pre-written scripts for their required audio messages. They aimed to create tailored scripts for each message, focusing on their environmental credentials and promoting their environmentally responsible merchandise. The objective was to develop engaging content that aligns with their marketing initiatives.
Our Solution
Collaborating closely with CHX's sales and marketing director, we crafted a dynamic mix of seasonal messages alongside evergreen content suitable for year-round use. Each script iteration has been designed to emphasise CHX's commitment to sustainability, showcase their innovative product launches and resonate with their target audience.
Additionally, we produced dedicated audio marketing messages specifically tailored to their promotional objectives, ensuring alignment with their overall marketing strategy. By experimenting with our diverse voice talent, music selections and sound effects, we ensured that every on hold production was distinct and captivating.
Results
The partnership with CHX Products has resulted in a rich portfolio of audio marketing content that not only highlights their brand values but also engages listeners effectively. The seasonal and evergreen messages have proven to be versatile tools in promoting their environmentally responsible merchandise and innovative offerings, driving listener engagement and reinforcing their market presence, particularly during key marketing events like Pride and UEFA Euro 2024.
Elevate Your Customer Experience
Ready to elevate your customer experience? From captivating on hold messages to dynamic audio for videos, podcasts and more, we create sound that engages, informs and enhances your brand. Contact us today to make every moment with your audience count.
