Case Study
Carbon Reduction Technology
About Carbon Reduction Technology
Carbon Reduction Technology specialises in helping businesses reduce their energy costs through personalised, customer-specific solutions in LED lighting, solar panels and bulk battery storage. With over 15 years of industry experience, they work across various sectors, including warehousing, industrial, commercial and office spaces. They provide surveys, detailed quotations and payback calculations, with a certified nationwide installation team.
Key Objectives
Carbon Reduction Technology initially sought to address several key challenges in their marketing and digital presence. Having relocated their operations to Merseyside, they wanted to work with a local agency that could offer more personalised support than their previous marketing provider. CRT's objectives included:
- Improving the overall design and searchability of their website
- Refreshing key documentation, such as case studies, to better position the company for new business opportunities
- Implementing email marketing campaigns to engage stakeholders effectively
- Receiving ongoing website support without being tied to rigid management contracts
Our Solution
Onhold Studio worked closely with Carbon Reduction Technology to address their marketing challenges with a tailored approach. This included taking over the management of their website, ensuring it remained functional, up to date and optimised for search engines. The team handled everything in-house, offering flexibility and quick turnarounds for website changes, including content updates and improvements.
In addition to website management, our team developed and executed targeted email marketing campaigns to engage CRT’s key stakeholders. They crafted compelling content and designed visually appealing, mobile-responsive templates that effectively promoted CRT’s products and initiatives, with a focus on sustainability.
To further support CRT’s marketing efforts, our marketing team also helped refresh key documentation such as case studies. These materials highlighted CRT’s innovative work in energy-saving technologies, providing valuable content that helped position the company as a leader in their field.
Results
Through these tailored solutions, Onhold Studio helped CRT achieve the following results:
- A refreshed, more professional website that improved both user experience and search engine visibility
- A flexible, on-demand website management service, allowing for quick updates and ongoing optimisation
- Three visually compelling email templates that successfully engaged CRT’s stakeholders and promoted key initiatives
- Enhanced documentation, including case studies that positioned CRT as an industry leader in sustainable lighting solutions
Onhold Studio's local presence, quick turnaround times and flexible approach allowed CRT to receive the support they needed, without the constraints of long-term management contracts. This partnership enabled CRT to focus on their core business while benefitting from professional marketing services on demand.
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