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People hate being put on hold, but what they hate more is being on hold in silence. But how long should you be keeping your customers on-hold? And what’s the optimum time before they simply hang up? Velaro did a study in 2012 and revealed: 32.3% of callers believed they should never have to wait on-hold27.6% said they’ll wait on…
Companies that operate internationally grow faster than domestic companies. If you’re a UK company considering venturing internationally, it may be tempting to think your website, written in English and a Google translation is enough. Especially as English is the most widely spoken language, with around 1.35 billion globally but to effectively connect with your international audience you need to connect…
The right voice can create a lasting emotional connection between your brand and your customer. The wrong voice could alienate your customers, fostering negative emotions towards your product or service.
A recent survey showed more than 45% of adults have listened to an audiobook at some point in their lives. Audiobooks have had a boom in recent years. The UK audiobook market is now worth over £190m and has grown year on year by around 19.6% since 2017. Globally the market is worth around £2.5b. So, if you’ve recently written…
Customer feedback is critical to a company’s success, it helps you identify areas of the business that need improvement which in turn can help you with your marketing strategies. They can also help you celebrate and reward employees and sections of the business that are succeeding. Customer satisfaction surveys of CSAT surveys for short are essential if you want to…
Our daily lives are affected by sound. Just like having the right logo for your brand, sound can have the same effect. People react to audio faster than any other stimulus. In fact we humans react to sound in around 0.146 seconds [Shots]. Sounds trigger more emotional responses than an image and can be used everywhere. We have all heard…
How does on-hold messaging work? On-hold messaging allows you to play recorded messages to your callers. You can supply your callers with information about the company, special offers, and direct people to your website, etc… Why are on-hold messages important? On-hold messages are a great way to keep your callers waiting when your lines are busy. 75% of callers who…
When creating a marketing strategy, marketers often think that video marketing is expensive and may not give a good ROI, but the actual fact is that you can get up to 66% more qualified leads if you attract customers via video. (M Gingerich) Here are a few reasons why video marketing is more cost-effective than you might think. 1. Video…
