Onhold Studio Blog

Read the latest articles from the team at Onhold Studio.

All Audio Branding Marketing Video On Hold

Why Choosing The Right On Hold Music Is Important

Choosing the right music for On Hold Music can be a tricky task. Music is an important part of the customer experience, so it’s important to ensure that the music you choose is appropriate and enjoyable. Here are some tips for selecting the best On Hold Music for your business.
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Maintaining Brand Consistency Across the Phoneline

Businesses spend countless hours fine-tuning their marketing methods to represent their brand properly and consistently throughout social media, email, leaflets, and many other platforms.
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Flip The Script This New Year

Year after year, business continues to change—out with the old and in with the new, almost like the resolution we make to ourselves every New Year! However, one thing that will never change is the necessity of communicating with your customers.
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Event

How to Market Your Event

Planning an event can be hard work, logistically you have to juggle a lot of different tasks, and when the organisation is over, it doesn’t end there! You then have to market your event and try and get people to attend. That’s where marketing comes into play. Based on our experience with events, we have compiled a few tips to…
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email marketing

10 Email Marketing Stats to Pay Attention to

Email marketing is still a very popular and successful way to market your business, take a look at these 10 email marketing stats that’ll make you rethink your strategy. The industry average email click-through rate is 2.62%. (Mailchimp, 2022) The industry average unsubscribe rate is 0.26%. (Mailchimp, 2022) Monday has the highest Open rate, whilst Tuesday had the highest click-through…
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Social Media Videos

How long should my social media videos be?

Social media can be a minefield if you’re not familiar with it. Images sizes, video lengths, ratios, and that’s just the techy bit. You also need to think about how you grab people’s attention quickly, so they don’t scroll right past. The first three seconds of your video should include the hook to keep your audience interested. [Marketing Essentials]. And…
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Graphs

The Simple 5-Step Marketing Strategy for Your Small Business

The Simple 5-Step Marketing Strategy for Your Small Business The marketing messages you deliver to each of your marketing channels should build on one another, they should gradually educate your audience each time they interact with your brand, for example, your on-hold messaging is an integral part, of your multi-channel marketing strategy, the messages in your on-hold strategy should match…
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Choices

Deciding what phone messages are best for your company

When deciding what phone messages you require for your phone there isn’t a one size fits all approach. There are many variables including the size of the company and the industry which can affect what messages are needed. However, there are some general messages that are universal for most companies. For example, a private dental practice with three branches will…
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