You may think that a website in 2022 is a little outdated after all you are visible across so many social media platforms (and they’re free) not to mention messaging apps and online marketplaces but there are still many reasons to have one. Of course, a website shouldn’t be something you have just for the sake of it, what you do or sell is an important factor but if your competitor has one, it might be a good idea to start thinking about it, are a few reasons why you should start:
People will Google you
When you search for something yourself, what do you do? Do you go to Facebook and have a look there or do you just Google it? Google processes 8.5 billion searches a day, that’s 99,000 searches every second. [earthweb].
Research shows that 97% of search engine users search online to find a local business [webfx]
It gives you credibility
Having a professional-looking site gives you, first impressions are everything and your website is probably the first thing they’ll look for. According to a report from Weebly, 56% if consumers said they do not trust a business without a website [techcrunch]. With a website comes a branded email address, increasing the credibility even more.
Your competitors probably have one
The chances are, your competitors probably have a website already, and I bet you googled them, which retreated point number one. When someone has a need for a product or a service, the first thing they do is jump on a search engine and take a look at what’s local. If they can’t find it, they probably head to social media to ask their friends and family
I have Facebook though
Having a social media presence, is great and you definitely need something, the platform you use can change depending on your customer and your product or service, however it shouldn’t replace a website. For starters, you don’t own your Facebook page and if something unfortunate was to happen, you could potentially lose all your followers and everything you’ve posted. With a website, you’re in complete control as the domain ages so do the credibility of the website, not only that, but you are also losing out on the SEO benefits.
So, in conclusion, do you really need a website in 2022? We think the answer is yes. The website isn’t dead yet. If you think you need a new website, get in touch with the team today. Already got a site? checkout our blog Promote Your Web Site with a Solid On-Hold Marketing Strategy.
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
