Do you need to increase your retention rates? Statistics show time and again that callers will stay on the line for longer periods when they have something engaging to listen to. Leaving your callers in silence is bad customer service practice. Roughly 61% of customers say they would switch to a new brand after one bad experience (Zendesk). Whilst good customer service experience heavily impacts recommendations. While consumers who give a company a “very good” customer service rating are 94% more likely to recommend that company to friends or family. (Qualtrics XM Institute)
We’ve compiled a few interesting stats, check them out to see why you should have a killer on-hold marketing strategy.
75% of callers who are on hold in silence, hang up within the first 60 seconds
85% of callers prefer on-hold messages over silence
putting callers on hold with messages will increase requests for products and services mention by 12%, increase enquiries by 15% and increase retention by 40%
About us and this blog
Onhold Studio has been developing custom on hold audio messages for almost two decades! We specialise in audio marketing for both VoIP and conventional telephone systems. Our team can handle every step of the process for you, whether you need music or on hold messaging, call menu options, or out-of-hours audio messages.
